"Be Unique" - LinkedIn Personal Branding Educational Seminar Recap

Missed our Chamber's Educational seminar this month? Below is a brief summary of our seminar; Jump Start your Personal Brand with Sandra Long from Post Road Consulting.

Be Unique

With over 450 million LinkedIn users — two new users per second — it is increasingly important to "Be Unique." Sandra highlighted the importance of having a LinkedIn personal profile that creates an authentic, unique impression for you and your brand. 

"Be that orange fish in an ocean filled with blue fish."



How can you stand out?

• Professional Expertise - be specific
   
• Highlight Your Personal Qualities - demonstrate your personality, vision, values and attitude in your profile summary.
  • use action verbs in your experience
  • outline education, courses and certifications
  • include publications, patents, projects, organizations and volunteering
  • write a compelling summary and headlines
  • use language and keywords that are relevant for search engines
  • utilize compelling images and videos
  • list recommendations and endorsements
     
• Be Memorable -
  • have a good headshot !
  • summary and headline - use keywords for better search results, language, images and video that demonstrate brand
  • use compelling action verbs and write your profile in first person
  • use a banner image that re-enforces your brand
     
• Be a Thought Leader -
  • share, publish, blog and include slideshow presentations

Interested in learning more? Here are some videos from our meeting:
"Online Impressions" from "LinkedIn for Personal Branding"
Personas for Your LinkedIn Profile Summary

Also, Sandra's new book; LinkedIn for Personal Branding: The Ultimate Guide is now available on Amazon!


Comments or suggestions? We would love to hear from you... please comment below!